Cartier

As one of the important activities of the special presentation for the 60th Anniversary of the Establishment of Diplomatic Relations between China and France, the exhibition of Cartier, « THE POWER OF MAGIC” was introduced in the East Hall of Shanghai Museum. The exhibition selected nearly 300 treasures from Cartier’s collection and 30 Chinese cultural relics, inviting the audience to immerse themselves in the radiance of jewelry art and start a journey of artistic magic.

The exhibition design was created by artist Mr. Cai Guoqiang and his team, while WB gave the exhibition a soul with its outstanding visual creation. Through moving images, the landscape of Ni Zan and the elegance of Jiangnan gardens are intertwined in a perfect fusion of virtual and reality, so that the beauty of the exhibits is fully revealed in the flow of light and shadow. The “Chinese aesthetics” is brought into full play, and creativity and inspiration are used to illuminate every image, giving the exhibition an unprecedented audio-visual inspiration.