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2024 — Hebei
China
Urban Revivo
Valley Fashion Show on the Great Wall, playing the music of fashion and nature harmoniously.
Brand Experience
On May 11th, the UR 2024 Valley Fashion Show was unveiled in Aranya « CHAPEL OF SOUND », together with the lighting ceremony of the Jinshanling Great Wall, taking China Brand Day as a starting point, and uniting with Tmall Super Brand Day, to create a multi-dimensional “BE URSELF” Valley Fashion Show, highlighting the brand’s pioneering aesthetics, and inviting people to trace this fashion echo together on the top of the giant boulder surrounded by mountains. On the top of the boulder surrounded by mountains, people were invited to trace back the fashion echo together.
WB lights up the Jinshanling Great Wall with extraordinary laser art and touching epic music, engaging in a dialog between art and pioneers, mirroring the lights of China’s power, painting the Great Wall of Silent Blue Wings, and providing audiences with a visual and spiritual immersive experience.
