Back to universe
2019 — Chengdu
China
Bulgari
Serpentiform is an exhibition organised by Bulgari showcasing modern artworks and timeless historical jewels themed around snakes.
Brand Experience
Bulgari is one of the most prestigious and recognized jewelry brands in the world. It was founded in 1884 and is rich in ancestral and traditional know-how.
To highlight this heritage, the brand's artistic conservatory has organized an exhibition at the Chengdu Museum, presenting the brand's timeless historical jewelry as well as their more recent works.
The name of the exhibition, "SerpentiForm", is a direct reference to the brand's symbol; the snake. Representing change and rebirth, the snake refers to renewal and life. It perfectly illustrates this mix of heritage and modernity.
For this event, we produced the visual content projected in each room of the exhibition, making it an immersive experience in the brand's universe.
