Martell Gourmet Theatre 4.0

Martell collaborated with lead agency K2 and three gourmet artists — star chefs to decode and reassemble the art of exploration, mastery, blending, heritage and innovation through audacious dishes. From decode 5 pillars in Martell House to recode 5 acts in a theatre play.

WB produced creative video content for 4 acts in this immersive journey, combining the different thematic elements of the four acts to create the opening videos and mood videos presented through LED screens and projection.

In the opening videos of Act 1-3, WB extended the brand Key Visual by combining live shots and illustrations, with Martell Golden Swift as the main line, dedicated to creating an immersive art journey of Martell from the vineyard and aromas to the art of blending at a crafting lab and then to the timeless stories of chateau. In Act 4, WB created animation to express the flow of the liquor, celebrating the art of Cognac, and embracing the spirit of soaring beyond.