Back to universe
2021 — Shanghai, Beijing
China
Polestar
Launch of the new Polestar 2 in five great cities of China.
Brand Experience
New high-end automotive brand, Polestar imagines eco-responsible vehicles, seeking to have no impact or waste in the ocean. Moreover, the interior of their cars does not use any animal skin whatsoever.
Beyond their eco-friendly aspect, Polestar does not forget performance. The vehicles have various features such as a tablet connected to the car, an automatic braking system called ADAS and high performance airbags.
A pop-up store was imagined for the launch of the Polestar 2, electric car in 5 major Chinese cities. Encouraged by the Vokdams agency, WB participated in the project and produced the anamorphic video content.
An interactive system was also set up, allowing the diffusion of photos of the pop-up live, via a touch tablet.
