Brand Experience
Porsche kicked off the upcoming 2024 Beijing International Motor Show with an unrivaled “A Matter of Character” brand night event at Beijing Shougang Park. Themed “Cyber Jungle”, the event blended cutting-edge technology with natural elements to demonstrate Porsche’s deep commitment to luxury.
Porsche’s entire range of top-of-the-line sports cars, the 911, 718, Cayenne and Panamera, were on display, with the new flagship Taycan and the all-new all-electric Maycan making their China debut.
WB was honored to provide an immersive visual multimedia show for the event, utilizing projections, LED， Laser and VJ to create stunning audio-visual effects; 3D projections and laser art presented the fusion of digital and reality, both real and unreal atmospheres. The brand’s video clips and VJ highlighted the extraordinary charm of Porsche’s “A Matter of Character”.
