Back to universe
2019 — Shenzhen
China
Ferrari
A magical show held for the debut of the SF90 Stradale in Asia, featuring an interactive live scenography.
Brand Experience
Linked to motorsport and Formula 1, Ferrari has been inspired by the specificities and technical features of racing cars to create private cars dedicated to pleasure and innovation.
To celebrate the launch of the Ferrari SF90 Stradale into the Asian market, the brand wanted to organize a spectacular and immersive event to tell its guests the history of the brand and dive them into Ferrari's know-how.
Inspired by Ferrari's signature red color and the creation of this new hybrid vehicle, our team developed a unique universe to present the innovations and new technologies offered by the brand.
