IWC

The Swiss fine watch brand IWC Schaffhausen, now in its 155th year, has international multicultural attributes and the use of renewable energy deeply rooted in its watchmaking DNA. Shanghai's landmark 1862 Fashion Art Center has become its latest branding proving ground, and the IWC Brand Night was created as a multimedia art form to pay tribute to the eternal spirit of engineering and a sustainable future in the glory of the times.

Based on IWC's inspiration of "Engineering Beyond Time", WB, with nine LED screens and light and sound effects, and Activation, created immersive multimedia content for the opening of the gala dinner, which featured images of the past and present of the world's watches spanning 155 years. The show is an immersive multimedia content with nine LED screens and light and sound effects.