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2023 — Shanghai
China
Vacheron Constantin
Maison 1755 Less’ential Lighting Show, Zhang Yuan, Shanghai.
Brand Experience
Vacheron Constantin, the renowned Geneva-based Haute Horlogerie brand spent its time trailblazing the art of Beautiful High Watchmaking for nearly 270 years of existence since 1755.
Vacheron Constantin combines rigorous mechanical construction, precision watchmaking techniques, and refined aesthetic design, skillfully interpreting the "Less’ential" in its philosophy of watchmaking. In line with the new theme of the year, Less'ential, WB Show introduces the "RETROGRADE DAY-DATE" series with a minimalist style, creating an architectural mapping show for the Vacheron Constantin building in Zhangyuan, bringing to life the timeless beauty of watches.
As times went by, spanning centuries, WB reunited with Vacheron Constantin in Zhang Yuan, continuing to write classics through light and shadow art, presenting aesthetic works that surpass time.
