Brand Experience
For the brand’s 30th anniversary, Roger Dubuis returns to its roots. A tribute to the man, his vision, and his dreams.
At Watches & Wonders Geneva, the Maison unveiled a new grand complication: a bi-retrograde perpetual calendar with a minute repeater, showcased in an immersive installation featuring LED screens, polycarbonate structures, and pixel-mapped lighting.
For the fourth consecutive year, WB was responsible for the multimedia staging, content creation, and lighting design.
