L'Oréal

WB partnered with Uniplan to launch L'Oréal’s next-generation Collagen Honey Pot at Zhangjiajie National Forest Park.
The event unfolded at the iconic Bailong Elevator, symbolizing the “88-second ascent” and the brand’s collagen innovation.
A 5-meter LED sphere immersed the audience in a 360° journey, blending cosmic scales with microscopic skin-level worlds.
Drone choreography and a lighting show amplified the fusion of beauty and technology.

WB produced the naked-eye 3D visuals for the sphere, translating scientific innovation into an artistic narrative.
From product reveal to host introduction, the immersive content transformed L’Oréal’s debut into a powerful, shareable brand experience.