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2021 — Paris
France
Michelin
Launch of the new tires’ range Crossclimate by Michelin.
Brand Experience
Michelin is a leader in tires and a symbol of mobility, thanks to its well-known guide. Its products are adapted to all sectors and all uses, civil, agricultural, aeronautical, and so on.
The new range of Crossclimate tires is ideal for all seasons and very reliable, among the best performing on the market.
For the launch of these new products, WB produced with WMH a XR project at the virtual Production Studio developed by PRG & Mado XR.
