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2017 — Zhengzhou
China
Missun Cultural Center
Zhengzhou is one of the most important cities in China, rich in its long history, dating back to dynasties.
Immersive destination
As part of an initiative to revitalize the neighborhood and in order to develop this cultural aspect, WB was called upon to imagine and design a multimedia show on the facade of the city's Missun cultural center each evening.
The show, created in 2017, has attracted more than 500,000 visitors to date.
Behind the scene
