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2021 — Shanghai

China

Shanghai Moon Festival

Video mapping in Shanghai for the mid-Autumn Festival.

Immersive destination

Every year, usually in September, China celebrates the mid-autumn Festival, which is about gathering and gratitude. The event is turned towards the moon as well, symbol of harmony and unity, as it is also know as the Moon Festival.

Last year, for the 2021 edition, WB had the honor to be charged by the Shanghai government with the production of a video mapping made to be projected on the city’s buildings, with its famous skyline in the background.

Inspired by the meaning and symbols of the event, a colourful and joyful video content has been created, enchanting Shanghai’s inhabitants.

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