Brand Experience
Founded in 1910 by Coco Chanel, initially in the field of haute-couture, Chanel later expanded its horizons to the beauty sector in 1924 and skincare in 1927.
As a true star ingredient, the brand wishes to put the red camellia in the spotlight to promote its new products. From this desire, was born the idea of an immersive experience in the universe of this new range. WB had the pleasure to produce the the immersive pop-up store of the brand in Dubai.


